IPad Early Adopters: 74% Own Macs, 66% Own IPhones

Posted: Apr 5 2010, 11:23am CDT | by , Updated: Aug 11 2010, 8:23pm CDT , in Apple


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As you watched coverage of the iPad's launch this weekend, you may have wondered just what sort of person stands in line for hours (days?) on end, just to get a new iPad. Thanks to Piper Jaffray (via Fortune) we now know a lot more about the iPad early adopters. Gene Munster (the same man who gave us the inaccurate 700k sales estimate) spent his Saturday surveying 448 iPad buyers lined up outside of stores in New York and Minneapolis.

He found that 74% of these folks were Mac users, only 26% of whom owned other types of PC. 96% of them still planned to use their computers after buying an iPad. 66% of the line owned iPhones, and barely 1% of them felt that the Pad had the potential to replace their beloved smartphones. 13% of the buyers owned Kindles, and 58% of them expected the iPad to replace their e-readers.

The $499 16GB iPad made up 39% of the sales, followed by the 32 GB version (32%) and the 64 GB version (28%). This stands in contrast to the first iPhone. Only 5% bought the cheapest, 4 GB model when it first launched. 74% of users planned to surf the web on their iPad, 38% planned to read books, and 32% planned to use it for email. 26% listed video as their primary draw to the pad, while 18% said games and 8% listed music.

These are very good numbers for Apple. They tell us a few things; 1. That consumers believe the tablet gadget-type has a clear and desirable role, and 2. That Apple fanatics are as loyal to their patron company as they've ever been.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.




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