Liberty Mutual Talks About Flagship In-iPad Advertising

Posted: Apr 5 2010, 11:28am CDT | by , Updated: Aug 11 2010, 8:23pm CDT, in News | Apple

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Insurance company Liberty Mutual has become one of the first advertisers to test the iPad as a viable ad message platform. It sees the Apple device as a way to further strengthen its presence in digital marketing.

Liberty Mutual was one of the first to sign a deal with Time magazine to bring advertising to the iPad version of the magazine.

In a statement released today, Liberty's SVP of communications Paul Alexander talked about what it's like being one of the first to jump onto a new ad platform. "The iPad advertisements allowed us to combine online, print and broadcast into one interactive, digital experience that literally jumps off the page," he said.

The company's first iPad ad will appear in Time's April 12 issue, the first version of the magazine that will be available for the tablet. It will be dynamic and interactive, automatically switching between vertical and horizontal views based on the direction the iPad is held.

Additionally, users will be able to interact with the ad by "swiping" on the screen to view more content.

Alexander hopes this will get more people to see Liberty's message: "As one of the first advertisers to be included in the iPad version of Time, we saw this as an opportunity to use our business building advertising to demonstrate our commitment to creating a more meaningful relationship with our customers through cutting-edge technology."

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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