Citing Higher-Than-Expected Demand, Panasonic Ups 3D TV Production

Posted: Apr 22 2010, 12:36pm CDT | by , Updated: Aug 11 2010, 8:44pm CDT, in Home Entertainment


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Panasonic became one of the first TV manufacturers in the world to bring a consumer line of 3D TV sets to the market last month, and apparently they've been selling at a pretty good clip.

Panasonic rep Hirotoshi Uehara said in an interview with the Financial Times that its launch of 3D sets received a "very strong reaction" from consumers, and the demand went beyond the company's expectations.

For Panasonic, the strong 3D shift has provided a second chance. As the last strong holdout for plasma displays, with the industry quickly moving to LCD and LED, Panasonic was able to splash into the 3D market head first and it's working for them.

Uehara was quoted as saying that Panasonic has increased its production capacity by 30% as it ramps up to keep stock on store shelves in the US, and begins to launch the sets in other parts of the world.

Panasonic just wrapped up a big 3D tour across the country, and it is even working with content providers to help create 3D programming. If 3D does become the next big thing, Panasonic stands to benefit significantly.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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