Order A Borders Kobo Reader Today

Posted: May 9 2010, 3:36pm CDT | by , Updated: Aug 11 2010, 8:59pm CDT, in News | Hot Gadgets

 
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";

Buy This Now On Amazon

Borders is now officially in the e-book game. Trying to take away sales from its retailing competitors Amazon and Barnes & Noble, it has began taking orders for its own e-reader, the Kobo.

The Kobo will distinguish itself from other e-readers by coming out at a reasonable $150 price point. Similar devices cost at least $100 more.

Borders is the last of the major bookstores to create and sell its own e-reading device. Amazon's Kindle and Barnes & Noble's Nook have sold very well. By handling their own distribution and retail (e-tail) presence, they are able to immediately get lots of exposure.

Borders has been unable to eclipse Barnes & Noble as the top book retailer in the US, but it did speak up for itself when it objected to a buyout offer from B&N.

"Even though Borders is playing catch-up with its peers, I like that they're pursuing the value angle with the low price point," said analyst Michael Norris in a news interview.

It's the first full-feature e-reader that actually reaches an impulse-buy price. It will be interesting to see if the Kobo is able to expand the market from what is still comprised of a niche audience. The device will ship on June 17.

This story may contain affiliate links.

Find rare products online! Get the free Tracker App now.


Download the free Tracker app now to get in-stock alerts on Pomsies, Oculus Go, SNES Classic and more.

Latest News

Comments

The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

Advertisement

comments powered by Disqus