Order A Borders Kobo Reader Today

Posted: May 9 2010, 3:36pm CDT | by , Updated: Aug 11 2010, 8:59pm CDT , in Hot Gadgets


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Borders is now officially in the e-book game. Trying to take away sales from its retailing competitors Amazon and Barnes & Noble, it has began taking orders for its own e-reader, the Kobo.

The Kobo will distinguish itself from other e-readers by coming out at a reasonable $150 price point. Similar devices cost at least $100 more.

Borders is the last of the major bookstores to create and sell its own e-reading device. Amazon's Kindle and Barnes & Noble's Nook have sold very well. By handling their own distribution and retail (e-tail) presence, they are able to immediately get lots of exposure.

Borders has been unable to eclipse Barnes & Noble as the top book retailer in the US, but it did speak up for itself when it objected to a buyout offer from B&N.

"Even though Borders is playing catch-up with its peers, I like that they're pursuing the value angle with the low price point," said analyst Michael Norris in a news interview.

It's the first full-feature e-reader that actually reaches an impulse-buy price. It will be interesting to see if the Kobo is able to expand the market from what is still comprised of a niche audience. The device will ship on June 17.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.




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