PS3 Sales Fall In Japan

Posted: May 15 2010, 1:01pm CDT | by , Updated: Aug 11 2010, 9:06pm CDT, in News | Gaming

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Although much has been made about the PS3's comeback in the US, Sony's console is not faring so well in Japan. Sales of the PS3 there have fallen by 21% in the last week.
For the week ending May 9, 26,185 PS3 units were sold in Japan. That's compared to 32,874 units the previous week, or a decline of 21%

Sony said its Networked Products and Services division, which includes the PS3, had a total operating loss of around $889 million. However, unlike in the US, the PS3 has a very comfortable 2nd place performance in the console market in Japan - because the Xbox 360 has historically sold horribly in the region despite being very strong stateside.

In the US, the PS3 is on a path to recovery after it has sluggishly stayed in third place in the American console war. However, thanks to recent manufacturing changes, Sony actually makes a profit on each PS3 sold in the US now. And it's the only system in the US that is reporting year-over-year sales growth. Some analysts forecast that PS3 sales will actually outdo the Xbox 360 this year.

For Sony, the PS3 has been more about the long road, so whether it's a year or one week, poor sales numbers are unlikely to cause any dramatic shifts in its console plans.


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