World Cup To Be Unparalleled In 3D, Broadcast Scope

Posted: Jun 9 2010, 12:28pm CDT | by , Updated: Aug 11 2010, 9:37pm CDT, in News | Home Entertainment

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Look back over the past couple years and you'll be hard-pressed to find any sort of tech blogs covering the World Cup, but in 2010, it's making 3D, Internet, and mobile headlines the world over.
The World Cup is timed perfectly to be the 3D event of the century (or at least the year). With a global audience in the tens of billions and with 3D broadcast standards finally in full swing, even those who have never watched a soccer game in their lives will probably tune in out of curiosity.

ESPN will be launching its 3D channel just in time for the games, which begin later this week. DirecTV will be the exclusive carrier of the channel at launch. Other service providers, like Comcast, have also confirmed some level of 3D coverage for the global event.

A snag has hit the potential for an even bigger 3D audience, as conflicts have arisen over broadcast rights for movie theaters that want to show the event in live 3D on theater screens.

In an interview with Canadian news site The Globe and Mail, the VP of a Montreal-based company that provides 3D theater content and was hoping to screen World Cup matches, was quoted as saying, "We’ve not given up yet and we are still in talks. We may not be able to offer all the games at each place but we hope to have something to announce soon."

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