Avatar Blu-ray 3D To Only Be Available With Panasonic TV Purchase?

Posted: Jun 16 2010, 4:18pm CDT | by , Updated: Aug 11 2010, 9:49pm CDT, in News | Home Entertainment

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Here's a rumor that would be terrible for the adoption of stereoscopic 3D in the home if true: there are claims out there that the Blu-ray 3D version of Avatar will come packed in with Panasonic 3D TVs, leaving other 3D consumers out of luck.
According to HollywoodinHiDef, Panasonic has forged a deal with 20th Century Fox to obtain exclusive rights to the distribution of the 3D Blu-ray of Avatar.

Panasonic already claims exlusivity to the 3D versions of Coraline and Ice Age: Dawn of the Dinosaur, which are given away to people who buy a Panasonic 3D bundle. It's a way for the manufacturer to "convince" people to buy its sets.

Samsung also has a similar relationship with Dreamworks to be the exclusive owner of the Blu-ray 3D rights to Monsters vs. Aliens.

The only Blu-ray 3D confirmed for this summer that you'll actually be able to go out and buy in stores is Sony's Cloudy with a Chance of Meatballs.

If Fox really agreed to such a deal for Avatar, though, the movie that singlehandedly revolutionized the 3D entertainment industry, then it could create a huge backlash. Samsung has a 90% hold on the 3D TV market right now, so hundreds of thousands of early adopters will be locked out of owning that 3D magic at home.

Either this is just an unsubstantiated rumor, Fox plans to release the Blu-ray by itself at a later date, or Panasonic forked over a huge fortune. Either way, the only winner in a story like this would be Panasonic, and not the consumer.

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