Kindle For IPad Now Offers Embedded Audio, Video

Posted: Jun 28 2010, 11:19am CDT | by , Updated: Aug 12 2010, 12:05am CDT, in News | Hot Gadgets

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Amazon's Kindle software is now available on several mobile and computer devices, but there's only one platform that allows users to stream video and audio directly from the books - thanks to a new version of Kindle for iPad/iPhone/iPod Touch.
The upgraded software comes directly from Amazon, which is an interesting move because it now gives the iPad a competitive advantage over Amazon's own Kindle e-reader device.

However, Amazon has been coping with the fact that the iPad is eating away as its Kindle sales. That's just a fact, and it's a tough statistic to reverse.

So in the ultimate "if you can't beat 'em, join 'em" move, Amazon has actually spent the effort to make the Kindle experience more appealing on the Apple platforms.

The first books to make use of the new functionality will be Rick Steves's "Rick Steves' London" and Terry Golway's "Together We Cannot Fail."

For example, in "London," users will be able to view walking tours of the various cities explored by Rick Steves.

"We are excited to add this functionality to Kindle for iPad and Kindle for iPhone and iPod touch. Readers will already find some Kindle Editions with audio/video clips in the Kindle Store today--from Rose's Heavenly Cakes with video tips on preparing the perfect cake to Bird Songs with audio clips that relate the songs and calls to the birds' appearances," said Amazon's Kindle director Dorothy Nicholls.

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