Blackberry Torch Doesn't Light The Fire

Posted: Aug 4 2010, 10:31am CDT | by , Updated: Aug 12 2010, 12:50am CDT , in Mobile Phones


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So when AT&T and Research In Motion unveiled the Blackberry Torch yesterday, it was almost like they had never heard of Android before, because most of the features came directly from the Android playbook.
That, combined with some other criticisms, seem to be the resounding reception to the new Blackberry phone.

MSNBC's Wilson Rothman wrote, "RIM's announcement Tuesday needed to excite the legions of disgruntled BB owners who are currently exploring other options, and even catch the attention of people who have already stood in line for iPhones or Droids. Alas, it did not."

Fast Company opined, "Is BlackBerry doomed to be the next Nokia, a massive success that loses marketshare and is forced into a panicked, desperate crouch despite its incredible sales?"

We also were kind of underwhelmed at yesterday's announcement.

RIM's VP of user experience spent so much time talking about "universal search," which looks through every single nook and cranny of the phone (contacts, file names, apps, etc) in one set of search results. The only problem is that not only has the Droid been doing this for nearly a year, but it even uses the same "universal search" name.

By RIM presenting stuff like this as though no one had ever seen it before, it made the company appear as though it had been living in a vacuum. Not once did anyone even mention Android or the iPhone, despite the fact that so many features were ripped right from those platforms.

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