Panasonic focuses on 3D Content and not on new 3D product releases at IFA 2010.
3D TVs and 3D Blu-ray players for the living room are here, but 3D content is not really. Panasonic tries to address this issue with 3D content deals to bridge the time until Hollywood studios push out 3D Blu-ray movies. At the IFA 2010 Panasonic has demonstrated a new Video on Demand (VoD) download service that will allow 3D content to be bought directly through its Viera 3D TVs by 2011 in partnership with Acetrax.
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Panasonic also partners with video game developer Ubisoft. 3D games and television applications will be available via Panasonic's IPTV platform, starting with Shaun White Skateboarding which has been showcased as a world premiere at IFA 2010 and will be released in Europe later in 2010.
In conjunction with Eutelsat Communications and Eurosport, the tennis US Open 2010 has been available to view in 3D on Panasonic's stateoftheart Viera 3D TVs at IFA, showcasing the potential of sport as a driver for the consumer 3D market.
Panasonic made a point in demonstrating its 3D end-to-end offering starting with the HDC-SDT750, the world's first AVCHD 3D consumer camcorder, which got unveiled last month and is supposed to ship in October.
The IFA 2010 Consumer Electronics Show will take place in Berlin from September 3rd to September 8th. The IFA 2010 is celebrating the 50th edition and we will be reporting about all the new announcements. Stay tuned for tons of 3D TV related news.