First Windows Phone 7 Commercial Appears In Cinema In UK

Posted: Sep 7 2010, 12:55am CDT | by , Updated: Sep 7 2010, 12:58am CDT, in News | Mobile Phones

First Windows Phone 7 Commercial appears in Cinema in UK
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Microsoft lets Windows Phone 7 appear in the desert based on Lawrence of Arabia

What can be considered the first Windows Phone 7 commercial appeared in the UK. Microsoft is sponsoring a Secret Cinema. Secret Cinema is a community that organizes secret movie nights in London. At one of these events the classic Lawrence of Arabia movie was screened. Before the movie a Windows Phone 7 ad themed after this classic movie ran. Watch the commercial below.

In some form this scene is very telling. Microsoft Smartphones are right now really in a very lonely place. Windows Phone 7 is supposed to bring Microsoft back into the game. Albeit the first reviews are not that promising and even Microsoft is damping expectations. The first generation of Windows Phone 7 are just the first step. The next generation is more seen as able to compete with Android and Apple iPhone.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
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