New Juicy Details About Harry Potter's Canceled 3D

Posted: Oct 11 2010, 9:56pm CDT | by , in News | Technology News

 
New Juicy Details About Harry Potter's Canceled 3D
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Some behind-the-scenes 3D drama

So people who hate 2D-to-3D conversions had something to smile about when Warner Bros announced they were canceling the 3D version of Harry Potter and the Deathly Hallows: Part 1, but there's more to the story than it first appeared.

Apparently, even though Warner said it canceled the project because it couldn't finish the conversion process, it was done. They just weren't happy with it.

They could have released it if they wanted to, but only in a handful of theaters. So it's true that if they wanted to actually deploy it fully nationwide, they would have had to push back the release date.

But it's not true that they didn't finish the conversion.

Harry Potter is one of the biggest film franchises Warner Bros has ever had, and it can't afford to devalue that at all. So, it chose to avoid the Clash of the Titans factor - that is, when a 3D movie provides no worthwhile difference from the 2D version but the studio still gets huge margins on 3D movie tickets.

Problems with Warner also stemmed to problems with IMAX, which was supposed to subcontract the 3D presentation to other vendors. Those discussions wrapped up later than expected, causing shorter lead times to actually convert the movie into 3D. But even though it was finished, they realized it wasn't good enough. Gotta give them credit for that.

However, this hasn't affected plans for Harry Potter and the Deathly Hallows: Part 2, which will still be in 3D as planned. We'll see how that goes over.

Via Variety

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

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