Microsoft Wants Advertisers To Spy On You With Kinect

Posted: Nov 11 2010, 8:03pm CST | by , in News | Gaming

 
Microsoft Wants Advertisers To Spy On You With Kinect
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";

Don't Miss: This How to find Fingerlings in Stock

It *sounds* really creepy, but is it?

It sounds like a really cool idea for advertisers, but extraordinarily creepy for gamers. Microsoft is touting Kinect to marketers for its two-way viewing ability.

Not only can players see content that advertisers display, but advertisers can see who is seeing their advertisements. As Microsoft puts it, advertisers would be able to see physical characteristics of who is behind the Kinect camera, how many people there are, and how much they're moving around.

That is, they'd receive this kind of information in a strictly numerical, graphs-and-charts kind of form. Obviously no third-party would be able to say, "I want to remotely tap into that random Kinect camera." At least, we'd hope not.

Yes, Microsoft is actively promoting this to advertisers as a way to increase revenue for its Xbox division.

Of course, privacy is becoming less and less of a human right in the digital age. If you go on Facebook and say you're in a relationship with someone, advertisers will get that info.

If you add a photo to your LinkedIn profile, under default settings, everyone will be able to see it. And pretty much every store you go to now tracks every single dollar you spend if you use their shopper card.

Microsoft still has hugely high hopes for Kinect, but we can't help but see this strong push to advertisers as a sort of back-up plan, or something to hedge its bets in case the sell-through rate isn't actually all that amazing. It's a very unusual occurence for a game company to tout a new peripheral so strongly to advertisers. Usually, the entire focus is on game makers.

If the mainstream press gets a hold of this, expect them to have a field day. We'll be more realistic and say this isn't some egregious breach of privacy. It's aggregating some algorithm-based data that Kinect is collecting anyway. But, nevertheless, like TSA full-body scanners we know this kind of power to "see" everyone who plays certain Xbox 360 games may be uneasy to some.

Ultimately, though, that's the price to pay for living in this digital age.

Via Wall Street Journal

Holiday Gift Guides and Deals

Get your Holiday gifting inspired by Best Toy Gifts with High STEM Value and the Top 10 toy gifts under $10 if you are on budget. The most popular Holiday 2017 toy list include Fingerlings, Crate Creatures and more. Don't miss the new Holiday deals on Amazon Devices, including $29.99 Fire tablet.

This story may contain affiliate links.

This free App Solves You Holiday Shopping Problem


Download the free Tracker app now to get in-stock alerts on Fingerling, Luvabella, SNES Classic and more.

Latest News

Comments

The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

Advertisement

comments powered by Disqus