Black Friday & Cyber Monday: Record-breaking Phone Sales?

Posted: Nov 30 2010, 12:11pm CST | by , in News | Black Friday 2018


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Black Friday & Cyber Monday: Record-breaking Phone Sales?
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Record-breaking EVERYTHING.

A lot of good little boys and girls are going to end up with a brand new smartphone under their Christmas tree. Simplexity has just released the info on their 2010 Black Friday and Cyber Monday sales results. The website, which calls itself "the Internet's leading authorized retailer of cell phone and cell phone plans", sold an astonishing phone every five seconds. Last year, they sold a phone every 7 seconds. The top sellers? HTC's Droid Incredible and Sprint Evo 4G. In total, Android smartphones accounted for 9 of the 10 Best Selling phone spots. In total, Black Friday and Cyber Monday 2010 were Simplexity's largest sales days ever.

ComScore reports some $648 million in online sales on Friday, making it the biggest day ever for online spending, up 9% from last year. Cell phone sales are up an estimated 42%, year-over-year. This follows on the heels of a month-long boom. Sales were up 47% for the entire month of November by Thanksgiving day. Andy Zeinfeld, Simplexity CEO, put it well: "This was the year of the smartphone". The market has finally matured to a point where there are numerous solid devices to choose from, as opposed to one or two 'duh' choices and a whole bunch of imitators.

Holiday sales have been so good this year that retailers are fighting to keep things rolling. Amazon and Wal-Mart both decided to extend their Cyber Monday sales to a 'Cyber Week'. There are 187 online specials for Wal-Mart this week, mainly online. This includes the Panasonic 50" 1080p Plasma HDTV for $848 with free shipping. Free shipping is one way a lot of retailers have found to entice buyers.

Black Friday's title as the biggest online shopping day of the year didn't last long. A report today confirms that Cyber Monday blew it out of the water. Online sales yesterday were 31.1% higher than they were on Black Friday. In all, CM sales were up 19% this year. Average order size jumped too, up 8.3% to $194.89. Luxury goods retailers saw a 24.3% bump this year, which is either a good sign for the economy or more evidence that people sacrifice sense for fun during the holiday season.

The news wasn't all positive this year. The government banned 82 websites on Cyber Monday. All of the sites were believed to be retailers of counterfeit items or copyrighted material. Cyber Monday was a definite boost to the economy, but a good day at the stock market was met with the unfortunate news that unemployment in the EU is at a 12-year high. Maybe we'll see some of those big fat Cyber Monday dollars turn into new jobs. That's how this is supposed to work, right?

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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