Sony Trounces Microsoft - 4.1 Million Moves Sold

Posted: Nov 30 2010, 12:37pm CST | by , in News | Gaming

 
Sony Trounces Microsoft - 4.1 Million Moves Sold
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But it's had 2 months more than Kinect

Microsoft tried to wow everyone by announcing 2.5 million Kinects had been sold, but before too many people soak that in, Sony pushes its way to the front of the pack to say its Move has already hit 4.1 million in sales.

The timing surely is not a coincidence, as Sony and Microsoft are in an all-out war for holiday sales and to prove to developers that their motion controller is the more worthwhile platform.

The Move launched on September 17 in the US, meaning it has sold around 53,000 units every day since then. The Kinect, meanwhile, was released just this month, on November 4. So that peripheral has been selling at a rate of 100,000 per day. Microsoft's marketing budget for Kinect is grossly higher than what Sony is pouring into Move. Microsoft has never spent more to promote a single Xbox product than it has for Kinect. And it appears to be working.

But even though the Move may not be in every single TV commercial break you see, it seems to be holding its own.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

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