HTC, Samsung & Motorola: Their 2011 Plans

Posted: Dec 2 2010, 1:11pm CST | by , in Mobile Phones


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HTC, Samsung & Motorola: Their 2011 Plans

Samsung is bullish on WP7, Motorola is scared of the iPhone and HTC is on the fence about tablets.

If you are American and own a smartphone made by someone other than Apple, odds are it came from HTC, Samsung or Motorola. All three manufacturers have had huge hits with Android (the Evo, Gal S & Droid- to name a few) and a the introduction of WP7 means another avenue to expand in. So what do each of these 'big three' have planned for next year?


The dual-core packing Olympus has already been spotted and fondled in person. That's the phone that will kick off their year- and we can probably expect a dual-core extension of the Droid line as well.

CEO Sanjay Jha does not expect to have a very good Q1 2011, though. That is when the first iPhone is expected to hit Verizon. In order to deal with the change, Moto will work to expand their offerings on other carriers. Expect, "...a much broader portfolio with AT&T. At Sprint, I hope to be able to deliver more products," - possibly a reference to 4G devices - "...and at T-Mobile we've of course had a relationship for a long period of time."

Moto also has plans for a tablet in 2011. We can expect to see both 7" and 10" devices from them. Jha expects enterprise customers to prefer 10", while general consumers will focus on the 7" form-factor.

We should also see a new streaming video service from Moto in 2011. This service seems designed to include tablets, smartphones and set-top boxes. We'll see more at CES.


2011 is HTC's year to push 3D. The Mobile World Congress will see a 3D HTC smartphone unveiled, and it is expected to launch before the year's end. We can also expect to see a complement of dual-core 'superphones' hit throughout the year.

HTC is still debating about whether or not to launch a tablet. The company is about to set a revenue record in Q4 2011, so they'll have the extra money to throw at that a big project. Any tablet project is going to have to compete with HTC's ambitions in SE Asia, though. They are focusing on launching Android devices in that region.

In addition, HTC plans to push WP7 in English-markets like Singapore and Australia. Once WP7 gains support for other languages, they'll be well positioned to deliver them throughout the region.

Also- the Evo Shift 4G is due out next year. Details are slim, but it could end up being a large-screened smartphone/tablet with a funky-fresh sliding keyboard and angled display.


The Galaxy Tab won't kill the iPad by any means, but it could end 2011 with 13% of the market. We can expect to see at least one new Tab next year, and I think it is likely that Sammy will at least launch a second, larger 10" model. An Enterprise tablet isn't out of the question either.

Something called the Stealth V may end up as Samsung's new flagship for 2011. It has been rumored with a 4.3" AMOLED screen, 8 MP camera and n WiFi. It could have a 1.2 GHz processor and a February launch. The Nexus S could be out at the start of the year. It is also rumored to have a 1.2 GHz processor and a big 4+ inch AMOLED display. Maybe even a flexible AMOLED display.

All in all, Sammy should launch around 50 Windows Phone 7 devices, plus two-dozen Android phones and 5 Bada smartphones. They plan to sell 40 million smartphones total in 2011.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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