In the past two years the social media campaigns around Super Bowl ads have grown dramatically. Super Bowl advertisers are investing heavily in online campaigns leading up to the Super Bowl to reach even more consumers than they would with the Super Bowl TV ad alone. Last year Audi and Volkswagen had interesting and elaborate social media campaigns ahead of the Super Bowl. Now another German car maker takes the plunge. As reported Mercedes-Benz will advertise at the Super Bowl 2011 for the very first time. Today the German car maker has launched a social media campaign supporting their Super Bowl commercial.
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The Mercedes Benz Tweet Race is using both Facebook and Twitter as platform. Mercedes calls the online competition the world's first Twitter-fueled race. You can win an all-new 2012 C-Class Coupe car when you drum up the most followers for you entry in the Mercedes Benz Tweet Race.
The registration ends December 22nd. If you are selected you and a co-driver of your choice will embark on Feb. 2, 2011, from one of four cities -- New York, L.A., Chicago or Tampa -- with a pair of Super Bowl tickets and a specially outfitted Mercedes-Benz. You'll need to beat out three other teams headed to Dallas. You'll need to complete a series of challenges along the way. And you'll need gallons of Tweets from your Twitter followers to fuel you to victory.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.