Apple Is Planning A PC Onslaught

Posted: Dec 16 2010, 11:25am CST | by , in Apple


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Apple Is Planning a PC Onslaught

New Mac App Store, MacBook Pro & iMac!

Today is a historic day. Probably. We'll know for sure in a decade or two. Apple just launched the new Mac App Store today. It is open in 90 countries for starters and features both free and paid apps. Categories include Education, Games, Lifestyle, Utilities, Productivity and Graphics & Design. The plan here is to create a PC version of the iOS App Store.

The Mac App Store includes customer ratings and reviews and all that jazz. You'll be able to sync your apps across multiple Mac devices. The store itself is available right now as a free update for Snow Leopard users. Apple's arrangement with developers here is identical to the App Store. Cupertino gets 30%, the dev gets 70%.

Mac Apps are launching just in time for a new wave of...Macs! Digitimes reports that a new MacBook Pro and new iMac models will launch in the first half of 2011. These rumors come from "sources" with "upstream component makers". There's been no independent corroboration as of yet.

Apple has four new Pros on the docket, as well as a "mainstream" iMac with a new display size and a lower price point to appeal to mass users. Sources expect apple to sell 10 million notebooks this year, and a growth of 30-40% in 2011 due to these new models.

The iPad and iPhone have given Apple a portal into the hearts and homes of tens of millions of consumers. Now they have 125 million satisfied iOS users. And when these folks go to purchase their next laptop or desktop? Apple will be fresh in their mind.

Hell, they'll probably even do their price comparisons and shopping research on an iOS device. And then they'll see a new 'mainstream' iMac, priced to move. They'll remember how simple and reliable their other Apple products are, see that the Mac has an App Store too, and then the wheels will REALLY start turning.

40% growth may be shooting too low. Apple is striking back at the personal computer market, and this time they're loaded for boar.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at




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