CES 2011: Google Asks Partners To Hold Off On New Google TV Hardware

Posted: Dec 20 2010, 7:57am CST | by , in CES


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CES 2011: Google asks Partners to Hold Off on new Google TV Hardware

Google asks for partners to hold off on new hardware

The thing that killed Google TV in my eyes had not as much to do with any functionality or ease of use that Google did or didn’t roll into the offering. It was the fact that all the major online video sites blocked users of Google TV products from streaming video from their respective websites that killed the offering for me.

What good is an expensive TV or set-top box for Google TV when you can get the same content on a cheaper device already on the market? The NYT has reported that Google is asking partners to delay the introduction of Google TVs at CES according to NYT sources close to the deal. The reason Google is asking for the delay appears to stem from an upgrade in the software that is coming.

That is a big step asking partners that have invested huge sums of money into the development and production of new products to not show the gear at the biggest tech show in the country. I have to wonder what has made Google make such a bold move. We know the Google TV service has been slammed by a lot of reviewers and that taken with the blocking of streaming by major sites like Hulu and networks means Google TV is of dubious value at this time.

We could assume the reason the software is being delayed has to do simply with an update to make it more user friendly and address some of the early concerns about the software and devices running it. The thing I really hope the delay could mean is that Google has worked out some sort of deal with the major video sites that are currently blocking it to get access to their content.

I hope that the update that is coming has something to do with unlocking that content again. Being able to stream all the video I want from whatever sties I want is the only thing about Google TV that caught my attention to start with and I will not be interested until that feature comes back. Reports indicate that the partners set to show off new hardware at CES were surprised by the request to not debut at CES 2011

“We will not be announcing a Toshiba TV or Blu-ray player or demonstrating the products at C.E.S.,” said Jeff Barney, the vice president of Toshiba’s digital products division. “We have an understanding with Google about the future product roadmap and will bring the right product out at the right timeframe.”

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The Author

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Tech and Car expert Shane McGlaun (Google) reports about what's new in these two sectors. His extensive experience in testing cars, computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.




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