Apple To Merge ITunes / Safari?

Posted: Jan 18 2011, 11:33am CST | by , in Rumors | Apple

Apple To Merge iTunes / Safari?
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Google was right about browser-based apps.

A new rumor has popped up along the grapevine, claiming that Apple plans to merge Safari and iTunes into a single thing. This would turn iTunes from a traditional application to a browser-based app. This move is apparently intended to turn Safari from one of the smaller browsers to a "market leader".

According to the rumor, Safari will be the only browser capable of accessing iTunes. I can't see any future where Apple attempts to wildly limit their iTunes userbase. IF this happens, the traditional iTunes app will still be available. There's simply no sane reason for Apple to try and force every customer into the narrow Safari funnel. iTunes is too profitable for them.

What's weird is how eerily this (rumored) move matches Google's vision of the future. Back in July of 2009 the search giant stated their belief that browser-based applications would grow to dominate traditional installed apps. Browser applications are easier to program and standardize, which drops developer costs.

They also make more sense in a world where the ONLY common ground between your myriad of gadgets will be the fact that they all access the Internet through a browser. People like to throw their data in the cloud and know that they can grab it at any time, from any device.

Imagine if you could pull up access to iTunes (and all your media) just by opening up Safari and logging in. No installing fresh copies of iTunes, no keeping updated, no limit on how many devices could access an account..well, let's be honest. Apple will probably find some way to cap that. They're still Apple- even if they seem to be thinking like Google.

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The Author

<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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