Brace for Awesome.
Today is a big day for the tech industry, with announcements coming from T-Mobile, Apple and Google. We've been waiting to see The Daily unveiled for a couple of months now, so this event didn't hold quite the excitement of a traditional Apple press conference.
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As expected, The Daily comes in at $0.99 per week, or $0.14 per day. Rupert Murdoch of News Corp was wildly optimistic about the new app's potential, claiming it will be "the model for how stories are told and consumed."
The Daily has a large stable of professional journalists and a (duh) daily update schedule. Expect big, high-res photos and HD video. A yearly subscription to The Daily is $40, which is just low enough to entice the kind of people who can afford an iPad. While News Corp had to pour $30 million (Rupert has a net worth of $6.3 billion) into the project to start it up, they estimate only $500,000 / week in operation costs.
There are something like 15 million iPads out on the streets right now, which means The Daily needs to lure in roughly one out of every thirty iPad users to break even. Another 28 million iPads will sell in 2011. So yeah, The Daily could end up doing quite well.