The Daily Cries Out For An 'Open' Alternative

Posted: Feb 2 2011, 11:59am CST | by , in Rumors | Android

The Daily Cries Out For An 'Open' Alternative
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Who will answer?

So The Daily launched today. It's owned by News Corp (lords of Fox) and exists only for iPad users. Since there will be tens of millions of those by this time 2012, The Daily stands a chance at scooping up a substantial readership.

As soon as it starts to show a profit, the imitators will ramp things up into high gear. We'll see all sorts of fly-by-night daily news applications pop up in the App Store and App Market. I imagine a few of them will tackle niche markets and manage to survive, but things won't really get interesting until Google backs one of them.

They don't seem like the sort of company to jump in bed with a major network like News Corp (also- all the networks hate them) but acquisition might be right up their alley. While The Daily is iPad focused right now, any successful competitor will probably end up launching Android, iOS and maybe even WP7 versions.

News Corp and Apple have set a fairly low bar for price- $40 / year isn't bad at all. They also set a high bar for content, as much as 100 pages of news, pictures and HD video each day. Which means any real competition is going to need to either have some serious money behind them.

However, there are some real weaknesses behind The Daily. Like most traditional papers, it has an incredibly high overhead- $2 million per month, and $30 million in development. And it will also be a slower way to receive news than just trawling Google News for at-the-minute updates. Successful competitors will need to play on these weaknesses without turning into yet another ad-supported blorch of low-quality writing and spammed links.

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<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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