Apple's Unlimited ITunes Download Scheme: One Step Closer To Seamless

Posted: Mar 4 2011, 12:03pm CST | by , in Rumors | Apple

Apple's Unlimited iTunes Download Scheme: One Step Closer to Seamless
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You're only a control 'freak' if it doesn't work.

Apple is pushing content providers to allow music purchased through iTunes to be downloaded onto any iOS device linked to that account. If this surprises anyone out there, you haven't been paying any attention at all over the last few months. This change- expected to be finalized by midyear, is one more concession Apple will wring from content providers in their never ending quest for control of the user experience.

Remember last month, when Apple changed their App Store policies to require an in-app purchasing option from any apps that sold products?

While Apple's 30% cut was the most controversial part of that decision, it wasn't the reason for it. In-app purchases are easier on the customer. They create a more pleasant user experience. Pulling out your credit card and hunting and pecking for all those numbers ruins the 'magic' of using an iPad or iPhone.

This obsession with 'seamless' extends to hardware. The iPad still lacks a USB port, and Thunderbolt probably means it always will. Apple isn't afraid to throw out a feature if they think it'll bring more frustration than enjoyment. This is the post-PC era. Hardware means Jack Squat. The end experience is important. And Apple has the clout to force content providers to buy into that experience.

Some of you- the folks using Linux boxes and rooted smartphones to read this- find Apple's attitude horrifying. It's the end of choice. A closed ecosystem where only one voice gets to be heard.

But it works.

Apple delivers the experience customers want, consistently. No iPhone will ever launch bogged down with carrier-specific spyware and resource-hogging programs. Virus scares will remain rare on iOS and a regular occurrence on Android. It's a choice between 'creepy' and 'frustrating'. And creepy is winning.

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<a href="/latest_stories/all/all/5" rel="author">Robert Evans</a>
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
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