Magazines Adopt Apple IPad Subscription Model Because You Share

Posted: May 12 2011, 4:50am CDT | by , in News | Technology News

 

Magazines adopt Apple iPad Subscription Model because you Share
 

Apple had success in the past weeks to bring major magazine publishers on board to their controversial subscription model.

Conde Nast and Hearst are starting to offer some of their magazines on the iPad under the new subscription model. Why this is suddenly happening has now uncovered Forbes. Apparently publishers were concern most about getting the data of the subscribers. The revenue split (30/70) is not a problem. Apple is able to give publishers user data because about 50% of you agree to share your information with the publisher when you subscribe for instance to the New Yorker on the iPad.

50% opt-in is crazy high and shows how comfortable iTunes users are with the Apple eco-system. So do not wonder about increase in unsolicited mail to your house. You just hit the little innocent Allow button on iTunes. Fun aside. What it means is that the publishers would not come on board without most users agreeing to share their contact details. Now we can enjoy iPad magazines at low subscription prices that are comparable or sometimes even better than print because of that.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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