Indian Village Renames Itself To

Posted: Jun 17 2011, 4:52am CDT | by , Updated: Jun 17 2011, 4:53am CDT, in News | Technology News

Indian Village renames itself to

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Doing good can lead to great PR.

A rural village decided to now carry the name Why? Because Indian Groupn competitor helped the village getting clean drinking water. Snapdeal donated 15 hand pumps ($5,000 cost) so villagers can get fresh water close by. Before they had to walk over a kilometer to get water.

The CEO of encourages other Indian businesses to do the same and help thousands of villages to get clean water. I am not sure if it makes sense to rename all supported villages into company names. This one time is great as it raises awareness to the problem and of course snapdeal gets exposure along the way. More details on TechCrunch.

There are more and more unusual items on sale that can be branded. Just yesterday I saw a report that some mountains in the Austrian Alps got almost sold to a company that would have them named after their business. This did not sit well though with the villagers there.

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