Apple Holds 95% Of Tablet Enterprise Market

Posted: Jul 22 2011, 2:14pm CDT | by , Updated: Jul 22 2011, 2:17pm CDT, in Apple


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Apple Holds 95% Of Tablet Enterprise Market

Business customers are almost completely uninterested in Android tablets.

When it comes to the enterprise market - corporations who buy devices in bulk volume to hand out to their employees as company property - there is only one player in the tablet war.

The word 'Android' barely seems to even exist in a recent report that looked at businesses where employees receive tablets, in the same vein as they used to dole out company Blackberries. And the numbers certainly don't lie.

According to a company called Good Technology, which helps companies manage their mobile device network, and works with 49 of the Fortune 100 companies, 95% of new tablet activations for enterprise customers were for the iPad.

Good analyzed all of its mobile device activations and broke them up into four categories - iOS smartphones, iOS tablets, Android tablets, and Android smartphones.

In June, about 70% of such activations were phones and around 30% were tablets, symbolizing just how important tablets are becoming in every facet of daily life.

But of those 30%, there really was only one player. The iPad accounted for 27.2% of new tablet activations for enterprise customers. Android tablets, despite there being far more options like the Xoom, Galaxy Tab, etc, only took a measly 3.1%.

The data did not include Blackberry, which is really the bigger story in the enterprise market shift. It used to have an absolute monopoly on enterprise phones. It seemed almost inconceivable that any company would ever use anything other than Blackberries.

Over the last year, though, many major companies including JPMorgan Chase and Mercedez-Bens have dropped their Blackberry contracts in favor of the newer, sexier smartphone platforms.

In that same line of thinking, it seems as though the Blackberry-branded tablet, the Playbook, isn't faring much better in the enterprise community, though again, that device was not included in this report.

It really comes down to third-party support, and right now if you want a tablet with the best apps, you almost undeniably have to go with the iPad. Who knows if that will change?

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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