Watch HBO on your TV... Wait, there's more to it than that
You'll likely soon be able to watch HBO shows on demand through your TV if you subscribe to HBO through your cable or satellite provider. Wait, you can already do that, can't you?
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Well, the HBO Go app that currently exists for mobile devices is coming to set-top and Internet TV platforms anyway, and there are actually reasons to use it instead of your existing satcaster equipment.
Time Warner, HBO's parent company, launched the HBO Go platform earlier this year for mobile devices. The Android and iPhone apps allow users to stream a huge catalog of current and classic HBO shows and movies while on-the-go.
However, users still need to have an active cable or satellite account and must be paying for HBO service separately.
Nevertheless, it's more open of a program than Time Warner Cable's iPad app, which only lets users watch content if they are connected to their own Time Warner Cable broadband connection at home.
Users seem to like it - the apps have been downloaded more than 4 million times.
Now, it seems the HBO Go app may be getting optimized for TVs, allowing users to watch their favorite shows from their PS3, Xbox 360, Blu-ray player, Internet-connected TV, etc.
It may seem like a pointless feature, because if you're watching your TV, you could just tune into your cable box and watch HBO On Demand from there.
But this way, you'd be able to take your HBO subscription to a friend's house, or watch content on the app that may not be available on the current HBO On Deman library.
HBO Go also gives users a better way to search through videos, with an intuitive interface and customizable lists. Additionally, there are behind-the-scenes clips and other exclusive material only available through the app.
So there is actually value in bringing it to TV platforms, but when that will actually happen is still unclear.