Intel strongly believes in the Ultrabook platforms, laying out plans for 2012 and 2013 at the IDF 2011.
Intel is apparently putting high hopes on the Ultrabook platform. At the IDF 2011 conference Intel CEO Paul Otellini outlined the roadmap for Ultrabooks for the next 2 years. As reported intensively Ultrabooks will launch this Holiday season. Several models have been announced. The MacBook Air "killers" look hot and sport nice specs, but we still have to wait for the final pricing. Intel would like to see those at under $1,000.
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The next generation of Ultrabooks will be already launching early next year. I assume they will be unveiled at the CES 2012. The 2012 Ultrabooks will be based on the Intel Ivy Bridge platform with 22nm technology and the new 3-D Tri-gate transistor technology.
in 2013 the Ultrabook (if it still exists) is going to be based on the new super low power Haswell platform. The advances in silicon technology and platform engineering are expected to reduce idle platform power by more than 20 times over current designs without compromising computing performance. Otellini said he expects that this design change, combined with industry collaboration, will lead to more than 10 days of connected standby battery life by 2013. The advancements will aid in delivery of always-on-always-connected computing where Ultrabooks stay connected when in standby mode, keeping the e-mail, social media and digital content up-to-date.
Looking further into the future, Otellini predicted that platform power innovation will reach levels that are difficult to imagine today. Intel's researchers have created a chip that could allow a computer to power up on a solar cell the size of a postage stamp. Referred to as a "Near Threshold Voltage Core," this Intel architecture research chip pushes the limits of transistor technology to tune power use to extremely low levels.
So according to Intel, Ultrabooks are the new laptops unless Apple comes up with something completely different.
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