New Kindle Tablet Steals Fire From IPad

Posted: Nov 9 2011, 1:20pm CST | by , in News | Android

New Kindle Tablet Steals Fire From iPad

26% of consumers delay iPad purchase for Kindle Fire

A new study confirms that the Kindle Fire could pose a threat to the iPad, as consumers who were up in the air have decided to go with the Kindle Fire - at least for now.

Specifically, 26% of those surveyed who said they plan to buy a Kindle Fire say they are now delaying buying an iPad.

Conducted by Changewave and RBC Capital Markets, the survey included 2,600 people, 5% of whom had already pre-ordered or indicated they were "very likely" to buy a Kindle Fire right away.

When the same group performed a survey about the iPad 2 ahead of its launch, a slightly-less-impressive 4% said they were ready to buy the new Apple tablet.

Despit what some analysts and pundits have said, the Kindle Fire does pose a risk to the iPad, at least in the short term. People are talking about the Amazon tablet for the holiday season more than the iPad 2.

Granted, it's a new and exciting product while the iPad 2 is a known quantity by now, but that attention is sure to steal some iPad customers away for the all important shopping season.

The Kindle Fire's most direct competitor is the new Nook Tablet, which is priced similarly and appeals to the same target market. But at $200, the Kindle Fire is poised to at least shake up the tablet market a bit.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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