IBM's Smarter Commerce initiative, IBM's online retail benchmark study reveals strong increase in online sales on Thanksgiving Day compare to last year.
Black Friday 2011 is over and retailers, analysts and industry experts want to know how much you spent. IBM's cloud-based analytics findings reveal that U.S. shoppers took advantage of early sales this holiday driving a 39.3 percent increase in online Thanksgiving Day spending while setting the stage for 24.3 percent online growth on Black Friday compared to the same period last year.
The IBM online retail benchmark study also reveals that mobile traffic increased to 14.3% on Black Friday 2011 compared to 5.6% in 2010. Sales on mobile devices surged to 9.8% from 3.2% year over year. Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices (5.4% and 4.8% respectively). Android came in third at 4.1%. Collectively iPhone and iPad accounted for 10.2% of all online retail traffic on Black Friday.
"This year marked Thanksgiving's emergence as the first big spending day of the 2011 holiday season with a record number of consumers shifting their focus from turkey to tablets and the search for the best deals," said John Squire, Chief Strategy Officer, IBM Smarter Commerce. "This momentum continued into Black Friday where the big winners were those retailers that delivered a smarter commerce experience with compelling, relevant deals that people could easily access from their channel of choice."
The way Black Friday is structured now is that basically all online sales is taking place on Thanksgiving Day. There are only a few stores left that launch their online Black Friday sale at 12:01am Black Friday. Apple is one of those, but all big retailers already started in midnight or early hours of Thanksgiving Day.
Black Friday 2011 is over, but the Black Friday Deals are still here. Welcome to the Thanksgiving Sales Weekend. Today is Black Saturday and also Small Business Saturday. Follow us on Twitter to not miss any Black Friday 2011 Deals. See also the latest Cyber Monday 2011 Ads and Deals.