Prices To Drop On Ultrabooks In Q1 2012 Tip Sources

Posted: Nov 30 2011, 2:53pm CST | by , Updated: Nov 30 2011, 2:56pm CST, in News | Notebooks and PCs


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Cheaper Ultrabooks early next year!

If you have been lusting after one of the thin and sleek Ultrabooks that have been around for a while like the Acer S3, you might want to hold off on buying for a bit. DigiTimes sources in the supply chain in Taiwan are claiming that the price of those Ultrabooks will decrease by $100 in Q1 2012. That price cut isn't coming thanks to a reduction in the cost of the expensive components.

The extra $100 off will come in the from of an Intel marketing subsidy. The $100 will be passed onto the dealers making Ultrabooks in an effort to reduce the price of more of the machines to the sub-$1000 range that Intel had wanted to start with. The problem keeping many of the Ultrabooks out of that price range has been the cost of components.

Most of the retailers have been charging more than $1000, though a few machines have been under that level. The bill of materials for a 13-inch SSD packing Ultrabook is around $690 according to reports. The processor alone is $175 to $200. Intel still hasn't passed any hardware price cuts onto the makers of the computers so the marketing subsidy will help the machine grab more shopper attention.

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