Facebook Buys Gowalla

Posted: Dec 5 2011, 6:01pm CST | by , Updated: Dec 5 2011, 6:26pm CST, in News | Technology News

 
Facebook Buys Gowalla

Don't Miss: This How to find Fingerlings in Stock

Location-based startup goes under Facebook umbrella

The social networking giant Facebook has just nabbed yet another creative online startup to add to its collection.

It's called Gowalla, based in Austin, Texas, and started off as a location-sharing service very similar to Foursquare. The idea was to compete against the leader in that space, but it became very evident that Foursquare was not going to be very welcoming to any competition and as such Gowalla has had to rebrand itself.

It now focuses on travel and offers tips and tricks for those people flying to various corners of the world, in a social and shareable way.

In addition to finding out about local hotspots and tourist attractions, users are encouraged to share their own travel stories and post photos whenever they go on vacation.

The acquisition by Facebook has not been officially announced. The initial report of the deal came from CNNMoney.com, and Facebook has declined to comment on the report.

The CNN article, though, quotes an unnamed source as saying, "It's a perfect match. As far as the big picture, Gowalla's vision is about people telling stories, and Facebook's vision for Timeline is about stories about important moments in life."

Gowalla has received about $10 million in venture capital. CNN reports most of its employees will move to Facebook's headquarters in Palo Alto, California.

Via CNN

Holiday Gift Guides and Deals

Get your Holiday gifting inspired by Best Toy Gifts with High STEM Value and the Top 10 toy gifts under $10 if you are on budget. The most popular Holiday 2017 toy list include Fingerlings, Crate Creatures and more. Don't miss the new Holiday deals on Amazon Devices, including $29.99 Fire tablet.

This story may contain affiliate links.

This free App Solves You Holiday Shopping Problem


Download the free Tracker app now to get in-stock alerts on Fingerling, Luvabella, SNES Classic and more.

Latest News

Comments

The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

Advertisement

comments powered by Disqus