Want A New TV For Super Bowl XLVI? Don't Expect A Deal

Posted: Jan 27 2012, 3:31pm CST | by , in News | Super Bowl


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Want A New TV For Super Bowl XLVI? Don't Expect A Deal

At least, not one as good as last year

If you're as shocked as every other Giants fan out there and suddenly need a new big-screen TV for the big game, you may not be that lucky.

Last year at this time, TV sales were huge, but that's mainly because Black Friday 2010 was weak for the TV industry, and retailers ended up with a large excess of inventory. As such, they used the Super Bowl hype to offload as many sets as possible.

This year, that is not nearly as much of a problem. Black Friday TV specials were fantastic this past holiday season, and in the weeks that followed, TV sales far surpassed the previous year's numbers.

Displaysearch analyst Paul Gagnon was quoted by USA Today as saying consumers can expect to "see a lot of advertising" as the big game draws near. Obviously the Super Bowl is still a catalyst for a large amount of TV sales.

"I don't know that the deals (will) be especially stellar," Gagnon continued.

In addition to the strong holiday season, retail spending is up across the board. There's a different set of circumstances in play than there was this time last year.

Those models that do receive large discounts will mostly be older sets that retailers want to get rid of. The brand new, fully loaded TVs will be advertised as the best way to watch the Super Bowl, but consumers may have to pay full price for them.

This year's match-up between the Giants and Patriots includes two very large markets and a storied rivalry, meaning there are plenty of fans to target.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.




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