Microsoft Makes Good On Windows Phone Publicity Challenge Gone Wrong

Posted: Mar 27 2012, 4:00pm CDT | by , in News | Windows Phone 7

 
Microsoft Makes Good On Windows Phone Publicity Challenge Gone Wrong

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Software giant coughs up $1,000 laptop + more

Microsoft is honoring its end of a contest that, frankly, it didn't expect anyone to win.

The challenge is called "Smoked by Windows Phone" and over the weekend, the event was held at a Microsoft Store in Santa Clara, California.

The primary point of this challenge is as a promotional gimmick, of course. The competitor is told to do something with his or her phone, like bring up a website or log into an instant messaging service. If he or she can do it faster than the Microsoft employee, the HP laptop is awarded (supposedly).

However, we all know that's not supposed to ever happen. What Microsoft expects is that it will win, and if that happens the competitor still wins a prize - a Windows Phone, if they are willing to give up their existing phone.

During Sunday's competition, though, one of the competitors was Sahas Katta, who was met with this challenge - display the current weather in two difference cities.

The Microsoft employee of course already had two live tiles displaying the weather in two cities, but little did she know, so did Katta.

So when Katta unlocked his phone and shouted "Done!" he thought he had just won a new laptop. Instead, the Microsoft employee said no, that she won, and would not be awarding the prize.

After this story was spread around the blogosphere, Microsoft evangelist Ben Rudolph got in contact with Katta and said he finally got his prize. He was told to go back to the Microsoft Store in question to pick it up.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

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