Looks like Cinema Display only bigger
This is interesting, Cult of Mac has a source that claims to have seen the new Apple TV in action. We aren't talking about the little set-top box that has been around for a while, rather the source claims to have seen the rumored Apple HDTV set in action. According to the source, the version viewed was a prototype unit and looks a lot like the current crop of LED backlit Cinema Displays.
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However, the source claims that Apple HDTV is "much bigger" than this computer displays. Other tidbits the source drops include that the TV has an integrated camera for video calls and rocks Siri. The camera is said to be able to track the users face as they walk around the room. There are no tidbits on price or launch at this time.