Microsoft Told Hardware Partners About Surface Only Days Before Unveiling

Posted: Jun 20 2012, 3:20am CDT | by , Updated: Jun 23 2012, 4:38pm CDT, in Microsoft Windows


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Microsoft told Hardware Partners about Surface only days before Unveiling

Microsoft CEO Steve Ballmer said that Microsoft's hardware partners knew that Microsoft will get into the hardware business. According to a new report, PC vendors only got a heads up days ahead of the unveiling of Microsoft Surface.

Microsoft unveiled the Microsoft Surface tablets on Monday. It looks like PC Vendors had very little time (a weekend) to think about what it means for them that Microsoft will sell own-branded tablets. Reuters reports that Microsoft told hardware partners on Friday that Microsoft will unveil Surface. They also did not get the full picture according to sources.

This means we will just now start seeing the reactions of PC vendors once they have digested what Microsoft did on Monday with the unveiling of Microsoft Surface. For starters, PC vendors need to cope that Microsoft is now competing with them. How bad that will be is still to be seen as we have no idea yet how Microsoft will price the Surface computers.

The other issue is that Surface hardware is very cool. PC Vendors need to go back and see if their upcoming Windows 8 line-up is actually good enough or will look like crap next to Microsoft Surface tablets.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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