Apple's iPhone 5 is already showing a 2 week delivery time-frame instead of Sept. 21 just after one hour of pre-order.
The iPhone 5 went on pre-order at 12:01am PDT on the Apple Store App. The online store went online about 50 minutes later. Now the Apple Store iPhone 5 product pages already reflect a 2 week shipping time frame. Initially it said September 21. This effective one week delay is shown in the US Apple Store as well as on the European Apple Stores.
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The demand for the iPhone 5 was predicted to be really high. It might be even crazy high if Apple had produced a significant amount of iPhone 5 devices in the first wave.
I entered my iPhone 5 pre-order on the German Apple Store, just when the Apple Store went online. My order confirmation already reads: ready for shipment: 2 weeks. Apple is usually ever pessimistic with shipping estimates. So I hope things still change and I receive the iPhone 5 on release day or shortly after.
Via the Apple Store.