Best Buy Matches Amazon Online Prices This Holiday Season

Posted: Oct 12 2012, 7:44am CDT | by , Updated: Oct 12 2012, 1:58pm CDT, in Holiday Gift Guide


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Best Buy matches Amazon Online Prices this Holiday Season

Best Buy is getting aggressive this Holiday shopping season and will match in-store prices with the online competition.

Best Buy is not in the greatest shape, but maybe this is great news for consumers. Best Buy has to get creative to survive. The Wall Street Journal reports that Best Buy plans to match the prices of online stores like

A source told the WSJ also that Best Buy will offer free home delivery of products that are out of stock in stores. These measures are aimed to increase the amount of shoppers that leave with a purchase. Right now 40% of Best Buy walk-ins actually buy something. Best Buy is though supposedly not concerned about "showrooming." Showrooming is the common practice of customers to evaluate products in-stores and then find deals on the internet and buy online.

Best Buy is still working on the details of the Best Buy Online Price Matching program. It might exclude some products. I think one of the problems will be that online prices fluctuate extremely. What is when Amazon is having a hot Gold Box Deal of the Day? Will Best Buy match that price? I assume also that Black Friday deals will be excluded from price matching as well. We will have to wait until the official announcement to find out.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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