Somebody was asleep at the social media wheel
I'll never understand why major brands have such a difficult time using social media correctly. Not so long ago Dodge thoroughly embarrassed itself when it sent out a tweet of what it claimed was one of its vehicles decked out in police car trim. The problem was the car that Dodge tweeted was actually a BMW.
Now Microsoft and Oprah Winfrey have been caught in a bit of embarrassment via twitter. While I seriously doubt Oprah herself sent a tweet, whoever was handling the account that day needs to think about what they're doing. The tweet read, "Gotta say love that SURFACE! Have bought 12 already for Christmas gifts."
That seems innocent enough, Oprah bragging about something that is undoubtedly a marketing campaign in conjunction with Microsoft isn't surprising in the least. The embarrassment comes in the upper right corner where the tweet was made using twitter for iPad. D'oh.