GfK MediaWatch Records Consumers Media Consumption

Posted: Aug 2 2004, 1:00pm EST | by , Updated: Aug 10 2010, 2:45pm CDT, in News | Portable Devices

 

GfK MediaWatch Records Consumers Media Consumption
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Story by:
WristDreams.com


German media research company GfK (the german version of Nielsen) announced a new wrist watch that measures users media consumption cross media and regardless where the user is.

the MediaWatch is the first technology worldwide which is equally able to measure the media contact of the wearer with radio, TV, newspapers, magazines, freesheets and other printed matter as well as cinema and outdoor advertising.
more details on Wrist Dreams.





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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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