Wireless Watch Japan has a fun video report about customized Ketai (mobile Phones) in Japan.
"For our special bonus Christmas video program we are highlighting a small company that really adds some sparkle to Japan's national obsession with Custom-Ketai decoration.
WWJ's videographer spoke with Syouji Koyama this week at his LED blazing temporary storefront in the fashionable shopping district of Shibuya right across from Japanese gorgeous Gal headquarters the 109 Building. Cell phone accessories may look like kid stuff to overseas viewers but the fun and games of charms, designer hand straps, custom-painted handsets and key pad jewels is a multimillion dollar spin-off industry that's crossing Japan's borders into Asia and coming to a country near you."
Watch the video.