The True Story Behind The Super Shuffle

Posted: Mar 21 2005, 12:20pm EST | by , Updated: Aug 10 2010, 3:37pm CDT, in News | Other Stuff

 

The True Story behind the Super Shuffle
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Engadget got the real story behind the Luxpro Super Shuffle controversy from the CeBIT 2005.

In our first story about the iPod shuffle clone, I already mentioned that it was a great marketing idea. Engadget got first hand information that Luxpro planned the whole thing as a publicity stunt. It worked beautifully.
Read the full story.




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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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