Last week we reported that Microsoft will preview the new Xbox 360 on MTV in a 30 min. show world-wide days before the E3 show.
Xbox365.com has an interview with Peter Moore from the Microsoft Xbox team who is responsible for this marketing move. Mr. Moore has a history with MTV and launched for instance the Sega Dreamcast at the VMAs in 1999.
Peter Moore answers questions about the role of the E3 show and about the Xbox marketing strategy.
More details on Xbox365.com.
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