The guys from Engadget and Joystiq scored an interview with Microsoft CEO Steve Ballmer at the E3. They just recently interviewed Bill Gates also on the Xbox 360 topic before the official announcements.
The interview is a fun read. One interesting aspect is that the Xbox 360 might get a HD optical disc drive soon to compete on that aspect with the Sony PS3.
You also learn that Mr. Ballmer is a casual gamer.
Read the full interview on Engadget.