Sega Toys partners with apparel company Atmos to release a blue Sega iDog.
The Atmos iDog is only sold at Atmos stores in Japan. I really like the white Sega iDog much better. Not sure if the blue one will be a big seller.
The Sega iDog connects to MP3 players and can be use as a speaker, but it also has sensors to react to users by moving its ears and light up LEDs. Sega introduced the iDog this January.
More details in this Sega Toys press-release (Japanese, pdf).
AudioCubes sells the iDog for $69.90.
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