First it was Creative presenting
disappointing sales numbers in the last Quarter, now also ReignCom (iRiver) reports dropping revenue. Is Apple becoming just a too big competitor for the other mp3 player manufacturers?
iRiver sold actually more units, but the revenue fell about 10%. iRiver sold 789,000 flash players and 105,000 HDD based mp3 players.
More details on the numbers on Telecoms Korea (Subscription). (Thanks Larry R.)
iRiver has with the U10 an interesting new player, but it is still not shipping in the United States. The iRiver U10 is available in Europe. Since Apple released it's first flash based player (iPod shuffle) the pressure on the other manufacturer started to build. The introduction of the super cool iPod Nano just set the bar rather high, even if the Creative or iRiver players have more features. The reality is though that most consumers do not need those features, and are more intrigued by the cool design, simplicity and the overall great Apple marketing.
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