Sony Alpha

Posted: Apr 20 2006, 4:48am CDT | by , Updated: Aug 10 2010, 5:28pm CDT , in Other Stuff


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Sony alpha

Sony introduces the alpha sub-brand for digital single lens reflex (D-SLR) cameras.

The Sony alpha brand is supposed to underline Sony's commitment to move into the D-SLR market and clearly differentiate from the Cyber-shot brand. The first Sony alpha branded cameras and lenses will ship this summer.
More details in this Sony press-release (pdf). In Japan Sony already set-up an elaborate flash site to promote alpha.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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