If you are a fan of F1 racing with deep pockets, you can get your name or company name on one of the highest tech racing cars on the planet. The Dutch Cross Media Agency has paired with eBay to offer one of the strangest eBay auctions I have ever seen. What they are auctioning off is ad space on the Spyker F8-VII Formula One racecar. If you think NASCAR is big, F1 brings in an annual global audience of 600 million viewers.
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The auction is for four different sponsor placement spaces on the car and the more visible the placement the more the spot will cost. An engine cover spot is a prime location and has a starting bid of 3,000,000 EUR, which works out to a bit over 4 million dollars here in the states. If that spot is too rich for your blood you can bid on a nose side spot starting at 1,000,000 EUR, rear wing spot for 750,000 EUR, and a nose upper side spot for 500,000 EUR.The highest bidder for each placement is guaranteed a spot on a F1 car. A company press release says the auctions are to go live midnight tonight. From the looks of the eBay page for the auctions, they are live now. No bids have been recorded but Media Republic points out that expensive items have been sold on eBay before with the most costly being a private jet at 4.5 million dollars.
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by Shane McGlaun