Live UK Wii Commercials Coming Soon To A Movie Theatre Near You

Posted: May 30 2007, 12:00am CDT | by , Updated: Aug 11 2010, 2:03am CDT, in News | Gaming


Live UK Wii Commercials coming soon to a Movie Theatre near you
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It's actually a really intriguing concept. The next time you go to a cinema, be on the lookout for people in the auditorium who look like actors. Five acting duos will be placed in specific movies at nine UK cinemas. If you're watching a selected movie, an on-screen advertisement will literally come to life.

During the obligatory previews and commercials before the movie, a Wii commercial will start to air. Then, an actress from the audience will get up and call out for her son Steve. The actor portraying Steve will then get up, and the two will demonstrate Wii Sports live in front of the theatre of people.The marketing agency behind this, CommentUK, calls it an industry first. "We expect to reach thousands of cinema goers over the next two weeks," said company head Dean McKain. If you want to try to catch the surprise event, head to Picturehouse cinemas in the following areas: Clapham, Greenwich, Stratford East, Cambridge and Liverpool, while next weekend they will be shown in Edinburgh, York, Southampton and Brixton.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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