Second Life not so hip for Companies anymore

Jul 15 2007, 6:00am CDT | by Luigi Lugmayr

The LA Times has an interesting article on businesses closing up shop inside the virtual world Second Life.

For a while it just was hip to create a presence in Second Life. We have seen tons of companies and even embassies open up virtual representations in Second Life. The value of just being associated with Second Life has faded. Now it is about actually having a measurable return on investment as with all marketing and sales activities. Most corporate installations are apparently deserted, but red-light districts are packed.
Additionally there are more virtual worlds and social networks that companies can choose to expand too.

For me Second Life did not have any appeal as it is not better than the first virtual worlds that hit the net 10 years ago. Sony's Playstation Home appeals to me more on first glance as it drastically increases the graphics quality and interactivity of the virtual world.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.